At the moment we grow roses on 40 hectares of greenhouse production at our Simba farm in Rumuruti (2,000 m above sea level). In early 2016, we plan to start with a production from our new farm in the Kisima area (2,450 m above sea level). We are all excited about growing a premium product and take our company and the art of growing into a complete new level.

Simba farm, Rumuruti area

The farm was established in 2011 and within short period of time we developed 40 hectares of rose greenhouse, 5 hectares plants propagation (Elite Plants International), flower trial house, packhouse and staff accommodations. The rest of the Simba farm is occupied with our vegetables production 140 ha and the entire farm constitutes 400 hectares.

Chui farm, Kisima area

At this farm in the Timau region, AAA Roses grows and sells their most exclusive and exceptional roses under the name of Bellissima. On 29 hectares of greenhouse, they grow two different categories of roses, Gold and Gold Plus.


AAA Roses’ aim is to grow high quality roses and provide our customers with a product with guaranteed vase life, stable quality and fine packaging. Quality procedures are in place at every stage of the process to ensure we meet specific requirements of all our clients.


To achieve customer’s satisfaction the company has invested in its workers through trainings on various issues mainly on health and safety protocols. Having been in existence only since 2011 the company is committed to subscribing with global labels such as Fair trade, MPS, Global GAP and ETI, to enhance its credible social responsibility through fair play. Presently the company is subscribed to MPS ABC and proudly credited with an A qualification. Our Chui Farm will be Fair trade by the end of the year

Integrated Pest Management

To reduce the negative impact on the environment the company has adopted both IPM and ICM strategies in its endeavour to produce disease and pest free products. Having qualified scouts on the ground who will identify and mark spots of either pest or diseases, an action plan is initiated to handle the situation following the developed standard operating procedures of the said problems. Use of both biological and chemical intervention is considered as the last resort after all cultural methods have been done. Management has laid out strategies based on balanced score card, where Capital and finance, providing environment to learn and grow, and customer satisfaction. Developing learning and guidance through standard operating procedure for technical department, field, and packhouse the company has made considerable strides towards consolidating and standardising its operations.

Production Process

We don’t like to do things half way so we always put maximum efforts into every single aspect of our business - starting from the variety selection, growing, post harvest treatment, sales and after sale service. We believe that our passion and efforts towards customers’ satisfaction can be seen in each and every box delivered to our customers.

Growing & harvesting

Our highly skilled and professional team have established a modern and efficient crop management system and high quality controls within both the field and the grading hall.
We harvest roses two to three times a day to ensure the optimum quality and cut stage of each stem. Roses are immediately transported into the grading hall in buckets with post harvest solution where they get cooled for minimum of 6 hours.

Packing & grading

Immediately after arrival to the grading hall all flowers are inspected by our intake quality controllers. After minimum of 6 hours of pre-cooling each single stem is sized, defoliated, graded and checked in terms of different parameters i.e. cut stage, shape, colour, size, damages if any, strength, straightness of the stem and bud size. Bunches are packed in line with our customer specifications.
We use high quality packaging materials to ensure flowers will arrive in the best possible quality to the final customers.